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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Format: pdf
Publisher: New Riders Press
Page: 135

Content strategy is one of the hot buzzwords in the web design world today. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do? I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose. If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. This quick post leads to a resource which gives 3 simple solutions that you can use right away. Once all brands have started embracing content marketing, what happens then? We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. Struggling with your content strategy for the web? What does this mean for SEOs and content strategy? The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. Yes, most of our organizations have marketers focused on acquiring leads to feed into our nurturing programs; but are we really thinking about this in terms of our content strategies? The group aims to monetize cross-platform content and creating a digital strategy across mobile, social and the web. And Cross Company Initiatives Group, The Hollywood Reporter has learned. Pro-Active Reputation Management Featured Content.